Iraj has been a controversial music producer in recent times and has drawn much criticism because of his music videos.
Most people didn’t like his new music videos and for some they went against the cultural norms of the country, but whether you liked him or not the videos amassed more than million views every time.
But have you ever wondered why Iraj is a successful music producer and why his videos became instant hits on YouTube?
Iraj latest music video has got 29K dislikes and 8K likes but has managed to get more than 2.2 million views in just one week.
Using controversial topics
Iraj uses controversial topics for his music videos, like Sex which is considered taboo in Sri Lanka, or controversial characters and events in religion or celebrity gossip.
Brilliant marketing
Iraj is a good music producer as well as a good marketer, he understands how to market things on the web and gets the young audience to do the talking for him.
Young people are the most active users on the internet and they are the ones making most of the noise on social media. And when they are talk about his new music video online it creates the word of mouth effect and more and more people go to see what’s the fuss is about the new video.
People like negativity more than positivity
It’s human nature to be more attracted to negativity than positivity, people love news. That’s why they talk more about negative news on social media, it’s why people enjoyed a young lady body shamed because of her cosplay. People are more attracted to negativity than positivity.
Iraj is using this same negativity for his own advantage. Iraj has made some good music videos and songs in between his controversial videos. But they never got the same publicity and they never got this popular.
This is because people like to see negative things, it’s in our human nature.
And any publicity is good publicity. So next time when you watch the new song of Iraj remember this is why his songs get so popular.
